VG247 BIG Festival 2023 Feed

You know the worst thing about E3, towards the end? It felt so false. It was the event equivalent of that Steve Buscemi ‘how do you do, fellow kids?’ meme – corporations rocking up and asking you to ‘hang out’, watch some ‘rad gameplay trailers’, and engage with its ‘poggers’ branding. Opening up to the public, the show didn’t really know what it wanted to be: was it a mega-serious B2B corporate fair that excelled at meetings and behind-closed-doors secret handshakes? Or was it a hip, young, and cool game fest that understood what it was to be a Gen Z gamer willing to spend megabucks to get to downtown LA for a few days and soak up the vibes?

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