Namco's announced Surge, a new label and studio designed to appeal specifically to western tastes.

“Surge presents a significant milestone for Namco Bandai as it personifies our commitment to deliver compelling content for the discriminating player who is looking for games that are not only groundbreaking but also push the envelope,” said Namco US marketing boss, Andrew Lelchuk.

“Through passion and innovation, Surge will complement our portfolio of established franchises and intellectual property while positioning the company as a creative force.”

Afro Samurai will be the first Surge game, releasing in January.

Press release after the link.

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